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This web page had the following in the web page, "Outsourcing What You Need to Know." Our analyzers saw that the web page stated " OBS is the nations leader in insurance billing for ODs offering the most knowledgeable, reliable service in the optometric field." The Website also said " On Jul 5, 2013. OBS can increase your insurance collections by coordinating patients medical and routine vision benefits. On Oct 22, 2017. Improve your cash flow! 85 of our claims pay before 30 days. By 60 days, 95 of all claims have paid! On Jul 3, 2013. On Jun 4, 2013." The website's header had optometry billing as the most important optimized keyword. It is followed by insurance billing optometry, billing optometrists, and billing services optometry which isn't as ranked as highly as optometry billing. The next words optometricbilling.com uses is coordination of benefits. OBS was included and could not be understood by search engines.